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  Positano Hotel Eden Roc Positano

The Eden Roc Suites Hotel is aptly named, for you will surely feel you have discovered Eden as you...


  Positano Hotel Pasitea

Located on the characteristic “rock of Positano” the Best Western Hotel Pasitea is a perfect exa...


  Positano Tramonto D'Oro (Praiano)

In The Heart of the World-wide celebrated Amalfi Coast, the Hotel Tramonto D'Oro, literally "Golden ...


  Positano Villa Gabrisa

Hotel in Positano located in a fabulous residential section of Positano, Villa Gabrisa is only a 10 ...


  Positano Casa Albertina

To climb heavenwards it is also possible to use the steps: those of the mythical ''Scalinatella" whi...


  Positano Hotel Montemare

The Montemare was founded 52 years ago by "Papà Vito", known as "O’ Capitano", a man who truly lo...


  Positano Hotel Royal Prisco

Newly built, it offers you all the hospitality and the courtesy typical of Positano. Between the sea...


  Positano Hotel Reginella

Hotel Reginella is a typical local building situated in the heart of Positano. The hotel is surround...


  Positano La Rosa dei Venti di Positano

Harmonious and enchanting Positano, the pearl of the Amalfi coast, you can find a comfortable and el...


  Positano Pensione Il Canneto

The residence is located by the main road of Positano, probably at the most peaceful part of Amalfi ...


  Positano Villa Holiday in Positano

The Holiday Villa in Positano is one of the most desirable location for your dream holiday in Amalfi...


  Positano Villa Flavio Gioia

Villa Flavio Gioia is a luxury residence, property of the Cinque family, result a just renovated old...


  Positano Alcione Residence Positano

An ideal position in the breathtaking town of Positano, Residence Alcione is located across the stre...


  Positano La Rosa dei Venti

La Rosa dei Venti of Positano is a wonderfull residence situated in the oldest part of Positano the ...


  Positano Villa degli dei

Four-hundred fifty meters above sea level of the Amalfi Coast sits Nocelle - a precious, pastoral vi...


Positano Services e Shopping Francesco Fusco Fineco Financial Promoter in Positano Amalfi Coast
 
Positano Accommodation Best Western Positano Hotel Pasitea Positano Amalfi Coast Italy
 

Fashion in Positano

Positano - Transport - Rent a Boat Noleggio Barche Lucibello Positano Amalfi Coast Luxury Yacht Rentals Guided Tours to Positano - Amalfi - Capri - Sorrento
 

Amongst the many activities characteristic of Positano, one of the most important is the clothes production.For many years now, Moda Positano (Positano Fashion) has been exported and appreciated by many, all over the world.
 
Rather than importing new styles to Positano, or following the trends, the local clothes factories have chosen to follow their own inspiration and design fashions that has a particular Positano stamp and for this reason, over the years, these fashions are exported from Positano.

The boom began towards the last years of the 50s and the beginning years of the 60s, when there was an enormous increase in tourists to Positano. This lead to many requests for women’s dresses and men’s suits. The opportunity was immediately grasped by the locals and they began creating an array of clothing items, including bikini’s, with an unusual, original and eccentric look and made with the most colorful and interesting patterned cloth.

The bikini’s were a huge success and found fame around the world as the bikini Positanese style and along with this success Positano fashion was launched to the world.

Praiano Hotels - Restaurant Tramonto D'Oro Praiano Amalfi Coast Italy
 

Other fashions came after the swimming suits of Positano (in particular women’s swimming suits).  Factories started producing clothing items.  People started talking about skirts of Positano (or better skirts in Positanese style), blouses of Positano, and more generally clothes in Positanese style.

This original style of fashion has resulted in a kind of DOC seal of Positano, since buyers don’t want to merely buy a swimming costume in Positano, a blouse in Positano, a skirt in Positano, or a dress in Positano - they want to know that they are purchasing an original and colourful Positanese dress.

Positano fashion has become something unique and unmistakable and every type of clothing has been produced following this style so you will even find Positanese style pants, shorts in Positanese style, and even trunks in Positanese style.

In just a few years, the demand has increased greatly and factories have had to adapt to the new rhythms and are now able to make an original tailor-made dress in just one hour.

Guides
Jewelry

IVI Gioielli Positano

Positano

“IVI GIOIELLI” is an artisan goldsmith’s workshop where you can find unique, exclusive jewelle...


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