Fashion in Positano
Amongst the many activities characteristic of Positano, one of the most important is the clothes production.For many years now, Moda Positano (Positano Fashion) has been exported and appreciated by many, all over the world.
Rather than importing new styles to Positano, or following the trends, the local clothes factories have chosen to follow their own inspiration and design fashions that has a particular Positano stamp and for this reason, over the years, these fashions are exported from Positano.
The boom began towards the last years of the 50s and the beginning years of the 60s, when there was an enormous increase in tourists to Positano. This lead to many requests for women’s dresses and men’s suits. The opportunity was immediately grasped by the locals and they began creating an array of clothing items, including bikini’s, with an unusual, original and eccentric look and made with the most colorful and interesting patterned cloth.
The bikini’s were a huge success and found fame around the world as the bikini Positanese style and along with this success Positano fashion was launched to the world.
Other fashions came after the swimming suits of Positano (in particular women’s swimming suits). Factories started producing clothing items. People started talking about skirts of Positano (or better skirts in Positanese style), blouses of Positano, and more generally clothes in Positanese style.
This original style of fashion has resulted in a kind of DOC seal of Positano, since buyers don’t want to merely buy a swimming costume in Positano, a blouse in Positano, a skirt in Positano, or a dress in Positano - they want to know that they are purchasing an original and colourful Positanese dress.
Positano fashion has become something unique and unmistakable and every type of clothing has been produced following this style so you will even find Positanese style pants, shorts in Positanese style, and even trunks in Positanese style.
In just a few years, the demand has increased greatly and factories have had to adapt to the new rhythms and are now able to make an original tailor-made dress in just one hour.