High fashion clothes of Positano
The Positanese style of clothing has made appearances on fashion shows on national TV and Positano fashion has become famous for all its beachwear styles.
When Positano fashion began its journey to world-fame, some people, just to make fun, used to talk about “pezze from Positano” (rags or pieces of cloth, from Positano).
The attempt to diminish the beauty of these clothes, however, was useless, as an increasing number of buyers resulted in the growing success and the creation of what was to become known as Positano Style.
It wasn’t just the style of the clothes that created this label, but the choice of cloth and the eccentricity of the colours chosen, which also gave these clothes their own special appeal.
Clothes from Positano, in general, are characterized by the bright colours, the flowery patterns and the capacity to communicate good cheer to people wearing them and for on-lookers. When they first appeared on the market, they were considered rather eccentric, but slowly they have become examples of elegance, the typical elegance exuding a particular Positano style.
The fact is, a unique and different genre has been born and the proof lies with the choice of national television to broadcast fashion shows of Positano fashion. In the last few years, this delightful place on the Amalfi Coast, has conquered a place amongst the capitals of high fashion, and its typical style has become famous all over the world in all its variations: beachwear Positano, beachwear in Positano.
It’s not just the rich and famous who have created the demand and success of these garments, but also the many tourists visiting this special place every year.
For this reason workshops in Positano are always at work to restock the many shops in Positano thereby ensuring visitors to Positano, a better, wider and fresher selection.